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4 New Techniques To Speed Up Your Site & Fix Core Web Vitals

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This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own.

Want to make your website fast?

Luckily, many techniques and guides exist to help you speed up your website.

In fact, just in the last year, several new browser features have been released that offer:

  • New ways to optimize your website.
  • New ways to identify causes of slow performance.

All within your browser.

So, this article looks at these new browser SEO features and how you can use them to pass Google’s Core Web Vitals assessment.

Why Website Performance Is Key For User Experience & SEO

Having a fast website will make your users happier and increase conversion rates.

But performance is also a Google ranking factor.

Google has defined three user experience metrics, called the Core Web Vitals:

  • Largest Contentful Paint: how quickly does page content appear?
  • Cumulative Layout Shift: does content move around after loading?
  • Interaction to Next Paint: how responsive is the page to user input?

For each of these metrics there’s a maximum threshold that shouldn’t be exceeded to pass the web vitals assessment.

Metric thresholds for Google Core Web Vitals, October 2024

1. Add Instant Navigation With “Speculation Rules”

New Key Definitions:

When websites are slow to load that’s usually because various resources have to be loaded from the website server. But what if there was a way to achieve instant navigations, where visitors don’t have to wait?

This year Chrome launched a new feature called speculation rules, which can achieve just that. After loading the initial page on a website, other pages can be preloaded in the background. Then, when the visitor clicks on a link, the new page appears instantly.

Best of all, this feature is easy to implement just by adding a